Advertising agencies market size in Italy
✓ Official figures, every one sourcedThe advertising agencies market in Italy was worth €11.1bn[2] in 2024, measured by the net turnover of businesses in the industry, according to Eurostat.
Turnover, 2021 to 2024
| Year | Net turnover | Status |
|---|---|---|
| 2021 | €8,052.19 million[2] | Reported |
| 2022 | €9,391.8 million[2] | Reported |
| 2023 | €10,226.54 million[2] | Reported |
| 2024 | €11,089.3 million[2] | Reported |
Turnover in the wider industry, Advertising and market research (NACE M73), changed by +1.7%[3] in 2025 compared with 2024. This is the wider industry, not advertising agencies alone.
Key figures, 2024
| Net turnover | €11,089.3 million[2] |
| Value added at factor cost | €3,591.85 million[2] |
| Enterprises | 28,256[2] |
| Persons employed | 71,577[2] |
What this figure measures
The net turnover of businesses whose main activity is this industry, from official business statistics. It's the industry's sales, including exports and excluding VAT. It isn't the same as what customers in Italy spend on these products, which would also include imports.
Common questions
What is the market size of the advertising agencies industry in Italy?
€11.1bn in 2024[2], measured by the net turnover of businesses in the industry, according to Eurostat.
Has the advertising agencies market in Italy grown?
Turnover changed by +37.7%[2] between 2021 and 2024 (not adjusted for inflation). The latest official signal is +1.7%[3] in 2025 for the wider industry.
How many businesses are in the advertising agencies industry in Italy?
28,256 enterprises in 2024[2].
How does Italy compare with other European countries?
Italy is the fifth largest of the 5 countries we cover for this industry in 2024, behind United Kingdom, Germany, Spain and France. See the comparison above.
Where do these figures come from?
From official business statistics published by Eurostat. We don't estimate or model anything: every number is either published by official statisticians or calculated directly from those figures (percentage changes and currency conversion), and each one links to its source. How we work.
Notes on these figures
- Eurostat's current business statistics start in 2021; earlier years are on a different basis and aren't shown.
- 2025 growth is for the wider industry (Advertising and market research (NACE M73)), not this industry alone. Official 2025 figures for this industry aren't published yet.
- UK figures are ONS 'total turnover'; other countries show Eurostat 'net turnover'. The measures are close but not identical, so compare with care.
Sources
- Eurostat, Euro/ECU exchange rates - annual data (dataset
ert_bil_eur_a). Retrieved 24 September 2026; source updated 2026-07-08. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - Eurostat, Enterprises by detailed NACE Rev. 2 activity and special aggregates (dataset
sbs_ovw_act). Retrieved 24 September 2026; source updated 2026-09-15. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - Eurostat, Turnover in services - annual data (dataset
sts_setu_a). Retrieved 24 September 2026; source updated 2026-09-24. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - ONS, Annual Business Survey: UK non-financial business economy, sections A to S (dataset
abssectionsas). Retrieved 24 September 2026; source updated 2026-05-26. Source link. Open Government Licence v3.0, attribution required
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