Verified Market Size

Other sports activities market size in Italy

✓ Official figures, every one sourced

The other sports activities market in Italy was worth €1.8bn[2] in 2024, measured by the net turnover of businesses in the industry, according to Eurostat.

Other sports activities · NACE R9319 · Last verified 24 September 2026

Market size, 2024

€1.8bn[2]

Net turnover, high confidence
Change, 2021 to 2024

+58.2%[2]

Not adjusted for inflation
Latest signal, 2025

Not yet

Not published for this industry yet
Businesses, 2024

9,820[2]

Enterprises in the industry

Turnover, 2021 to 2024

Turnover by year2021: €1.1bn; 2022: €1.5bn; 2023: €1.7bn; 2024: €1.8bn0€500m€1.0bn€1.5bn€2.0bn2021: €1,122.94 million€1.1bn20212022: €1,542.81 million€1.5bn20222023: €1,655.54 million€1.7bn20232024: €1,776.87 million€1.8bn2024
Source: Eurostat, Enterprises by detailed NACE Rev. 2 activity and special aggregates. R9319 · NETTUR_MEUR · IT · 2024.Get the data in Excel

Key figures, 2024

Net turnover€1,776.87 million[2]
Value added at factor cost€531.31 million[2]
Enterprises9,820[2]
Persons employed13,422[2]
What this figure measures

The net turnover of businesses whose main activity is this industry, from official business statistics. It's the industry's sales, including exports and excluding VAT. It isn't the same as what customers in Italy spend on these products, which would also include imports.

Common questions

What is the market size of the other sports activities industry in Italy?

€1.8bn in 2024[2], measured by the net turnover of businesses in the industry, according to Eurostat.

Has the other sports activities market in Italy grown?

Turnover changed by +58.2%[2] between 2021 and 2024 (not adjusted for inflation).

How many businesses are in the other sports activities industry in Italy?

9,820 enterprises in 2024[2].

How does Italy compare with other European countries?

Italy is the fifth largest of the 5 countries we cover for this industry in 2024, behind United Kingdom, France, Germany and Spain. See the comparison above.

Where do these figures come from?

From official business statistics published by Eurostat. We don't estimate or model anything: every number is either published by official statisticians or calculated directly from those figures (percentage changes and currency conversion), and each one links to its source. How we work.

Notes on these figures

  • Eurostat's current business statistics start in 2021; earlier years are on a different basis and aren't shown.
  • No official 2025 turnover growth is published for this industry or its wider industry in Italy.
  • UK figures are ONS 'total turnover'; other countries show Eurostat 'net turnover'. The measures are close but not identical, so compare with care.

Sources

  1. Eurostat, Euro/ECU exchange rates - annual data (dataset ert_bil_eur_a). Retrieved 24 September 2026; source updated 2026-07-08. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required
  2. Eurostat, Enterprises by detailed NACE Rev. 2 activity and special aggregates (dataset sbs_ovw_act). Retrieved 24 September 2026; source updated 2026-09-15. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required
  3. ONS, Annual Business Survey: UK non-financial business economy, sections A to S (dataset abssectionsas). Retrieved 24 September 2026; source updated 2026-05-26. Source link. Open Government Licence v3.0, attribution required

Hover over any [n] to see the exact cell a number comes from.

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